View Blog Posts

June 2020

Equipmentfacts Is Named Iron Auction Group’s Exclusive Online Bidding Provider

LINCOLN, Nebraska — October 4, 2018

Iron Auction Group has chosen Equipmentfacts as its exclusive online bidding solution. The newly formed, South Carolina-based auction company will leverage the internet bidding software to extend the reach of live and online auctions to a global user base, while also taking advantage of the advertising reach of Sandhills Publishing’s Machinery Trader, CraneTrader, TractorHouse, and Truck Paper. Iron Auction Group will hold its first sale on November 7th in Aragon, Georgia.

Iron Auction Group’s leadership includes over 50 years of combined experience and $130 million in proven auction results. Specializing in construction, mining, and agriculture equipment, as well as commercial truck and trailer asset dispositions through live auctions, Iron Auction Group provides liquidation services tailored specifically to each customer’s individual needs. Through Equipmentfacts, the company is able to open live auctions to bidders all over the world who participate by submitting online bids from a computer or mobile device. Equipmentfacts, which was acquired earlier this year by Nebraska-based tech company Sandhills Publishing, also provides extensive print and online advertising for assets listed in upcoming auctions primarily through Machinery Trader, TractorHouse, and Truck Paper.

Upcoming Iron Auction Group sales appear on the auction calendars posted to Buyers interested in a particular auction can find more information and view the sales catalog from the auction’s details page. Users can also view the auctioneer’s website, schedule reminders to be alerted when the auction starts, view information about fees and specified terms and conditions, register to bid, and submit absentee bids. On auction day, bidders anywhere in the world can watch live auctions and place online bids in real time.

“Machinery Trader, TractorHouse, and Truck Paper have the largest following of buyers in their industries,” explains Matt McGaffee of Iron Auction Group. “With this kind of extensive marketing and the ability to accept online bids from buyers anywhere in the country and across the world, Equipmentfacts sets us up for the best possible auction results.”

For more information or to view auction lots for Iron Auction Group’s upcoming November 7th sale, visit Interested in leveraging Equipmentfacts to bring better results at your next auction? Visit to learn more.

About Equipmentfacts

Equipmentfacts offers live-stream auction broadcasts, online bidding, advertising, and auction and bidder management solutions for a global user base. As a product of Sandhills Publishing, Equipmentfacts is backed by extensive experience, tech support, and multilingual customer service.

Contact Us

(908) 788-2025
[email protected]