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June 2020

Machinery Trader Launches Used Equipment Website for Dynapac North America

LINCOLN, Nebraska — June 21, 2018

Dynapac North America LLC has launched a used equipment website——hosted by Machinery Trader, the leading resource for buying and selling used equipment. The website serves as a centralized online marketplace for used equipment for sale from dealerships across Dynapac North America’s dealer group, providing a user-friendly resource for buyers. is designed and hosted by Sandhills Publishing, the Nebraska-based tech company behind Machinery Trader, RentalYard, CraneTrader,, TractorHouse, Truck Paper, and a number of other noteworthy brands, ensuring seamless user-facing and back-end functionality to maximize accessibility for Dynapac buyers and exposure for its dealer group.

Powered by Sandhills’ cloud-based inventory management software, the website enables individual dealerships to seamlessly upload equipment information—including detailed specs and information, inspections, photos, and videos—to In addition to used assets listed for sale at retail, also includes short-term rental equipment listings and assets scheduled for upcoming online auctions. Listings are cross-posted accordingly to,, and to ensure the best possible market exposure and increase traffic to

With the launch of, Dynapac North America has also named Sandhills as one of its preferred website hosts and service providers for dealers representing Dynapac products across North America—an easy decision given the reach and scope of Machinery Trader and the degree to which its dealer group was already leveraging Sandhills Publishing’s print and online advertising, access to retail, wholesale, and auction markets, and cloud-based tools.

“Our longstanding relationships with many Dynapac dealerships have allowed for seamless implementations that broaden exposure for Dynapac dealers nearly instantly,” explains Jason Kassmeier, corporate sales executive at Sandhills Publishing. “We’re excited to partner with Dynapac North America on a larger scale and look forward to growing our business relationship as we both work toward supporting the Dynapac North America dealer group.”

For Dynapac, the website provides a focused online presence that is especially crucial to its branding. “In the short time since the Fayat Group acquisition and re-entry into the market as the well-known and trusted Dynapac brand, we continue to make strides in providing the best buying experience for end users by supporting our dealer network with digital tools and new technologies,” explains Dynapac’s Marketing and Communications Manager Jennifer Bishop. “The long-standing relationships between Sandhills Publishing’s Machinery Trader and our dealer network, together with their expertise in digital solutions, made the decision to partner a clear choice for Dynapac North America.”