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June 2020 Reports Over $623 Million In Equipment Sold In 2017

LINCOLN, Nebraska — January 4, 2018 brought a new all-time record in gross auction proceeds for 2017, selling more than $623 million in equipment (over 76,300 individual assets) from more than 2,600 sellers in total for the year. The online-only auction platform, which focuses primarily on construction and agriculture equipment, commercial trucks, and trailers, is a product of Sandhills Publishing—the Nebraska-based company behind Machinery Trader, TractorHouse, Truck Paper, RentalYard, and numerous other brands.

Qualified sellers list equipment on, including detailed descriptions, photos, and videos. Registered bidders browse upcoming auctions in the weeks ahead of the sale date, contacting sellers directly for more information and to inspect equipment in person as needed. Listings are also advertised online through Sandhills’ retail websites (,, and and in print in regional weekly editions of the AuctionTime print magazine for up to four weeks ahead of the auction. Online auctions are held every Wednesday with no buyer fees and no hidden reserves; bidding opens on Tuesdays to hundreds of thousands of registered bidders worldwide.

In addition to flexible access to its weekly auction platform, AuctionTime also provides sellers with a suite of cloud-hosted business apps for everything from customer and inventory management to asset valuations and automatic invoicing after the sale.

Since its launch in 2010, AuctionTime has seen an exponential increase in the volume of equipment moving through the website in its weekly timed auctions. In December of 2017 alone, the platform sold over $109 million (GAP) in equipment over four straight multi-day sales to cap a record-breaking year.

“The 2018 forecast for AuctionTime shows even more opportunity for both small- and large-scale auctioneers, especially in the way of consignments,” explains Sandhills’ Director of New Products Evan Welch. “As the number of buyers and sellers participating in our weekly auctions continues to rise, we’ve seen a substantial increase in demand among dealers, manufacturers, and end users looking to consign equipment through With the high rate of growth, we are in search of more quality auctioneers eager to leverage the reach and utility of this powerful platform to sell equipment worldwide in the year ahead.”

Auctioneers looking to capitalize on the strong outlook for machinery auctions in the construction, agriculture, and commercial trucking industries can contact AuctionTime directly to learn more.

Powered by Machinery Trader, CraneTrader, Truck Paper, TractorHouse, and MarketBook, is a product of Sandhills Publishing—an information processing company headquartered in Lincoln, Nebraska. AuctionTime equipment listings appear both online and in print across Sandhills' trade publications and corresponding websites to reach buyers around the world in the trucking, agriculture, construction, and heavy equipment industries.

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