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June 2020

Sandhills Publishing Launches CraneTrader, Connecting International Buyers and Sellers of Cranes, Rigging and Lift Equipment

LINCOLN, Nebraska — November 16, 2017

Sandhills Publishing announces the launch of CraneTrader, a website and print publication connecting buyers and sellers specifically in the market for cranes and other rigging and lift equipment and parts. CraneTrader leverages Sandhills’ presence and longevity in the construction and heavy machinery industry to establish a niche resource for buyers and sellers more specifically interested in cranes, lifts, and other high-value material handling assets. features listings for various types of cranes including tower, crawler, truck mounted, articulated, boom truck and rough terrain cranes, as well as boom, bucket, and scissor lifts. Listings are organized categorically and include specs, photos, videos, machine location, seller information, and contact tools that make it easy for buyers to inquire about listed assets. also ties listings cross-posted for lease/rent to, the leading resource for rental and lease equipment.

The CraneTrader print publication will launch in special editions ahead of the Spring 2018 crane and lift industry trade show circuit, providing focused exposure at the industry’s largest events. Regular monthly editions of the CraneTrader magazine will enter circulation in early 2018, reaching active buyers (including contractors and dealers) through direct mail distribution.

The CraneTrader brand is an extension of Machinery Trader, which has been serving buyers and sellers of construction equipment and heavy machinery since the 1970s. “Our products and services benefit both buyers and sellers by providing easy access to an efficient, global marketplace for specific assets, and CraneTrader is no exception,” explains Sandhills’ Director of New Products Evan Welch. “CraneTrader strategically segments the construction equipment market for targeted, high-value exposure. At the same time, it provides buyers an easy and convenient way to source the specific equipment they need.”

CraneTrader joins the ranks of a global product portfolio that includes a number of brands specifically serving construction, plant, and heavy equipment markets. In addition to Machinery Trader and RentalYard, these brands include: Machinery Trader Auction Results,, FleetEvaluator, Fast Track, Fast Track Iron, MarketBook,, Plant Locator, Resale Weekly, Maquinaria OP, and Cantierissimo Carrellistica. In total, the Sandhills group distributes over five million publications every month to audiences all over the globe, and its websites receive more than 16 million monthly visits. In addition to providing customers direct access to buyers in retail, auction, and wholesale markets, Sandhills also delivers practical tools that simplify sales transactions and internal business operations through the Sandhills Cloud.

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