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June 2020

Sandhills East Acquires Spain’s Editalplus, S.L., Broadens Presence In Local Construction Equipment & Commercial Trucking Markets

MADRID, Spain — April 24, 2017

Sandhills East has acquired Editalplus, S.L., the Spain-based distributor of Maquinaria OP ( and Todo VI (—monthly publications and websites serving the country’s construction equipment and commercial trucking markets. The publications and websites will combine with Sandhills East’s already expansive distribution and presence in the local construction, agriculture, and commercial trucking markets through Machinery Trader (, TractorHouse (, and Truck Paper (, resulting in more expansive exposure for sellers, and easier access to equipment for buyers in these markets.

Online and in print, Maquinaria OP provides construction equipment sellers across Spain direct exposure to buyers who have come to rely on it as their primary source for finding equipment locally. “The machinery and commercial trucking sectors continue to grow in Spain and across Europe,” explains Sandhills’ Chief Operations Officer Shawn Peed. “Maquinaria OP and Todo VI have a robust presence in Spain and, with the strong foothold that our brands already possess in these markets, these additions further strengthen the exposure we offer sellers and the value of our resources to buyers.”

With the acquisition, Maquinaria OP and Todo VI join the ranks of the industry-leading titles distributed by Sandhills Publishing and Sandhills East, the circulation of which exceeds five million publications each month. The announcement comes on the heels of a series of international acquisitions, including Sandhills East’s recent purchase of MOMA Agri and MOMA Farm (, print and online resources targeting buyers and sellers of agriculture equipment across Spain. The acquisitions will also result in the cross-listing of equipment both online and in print for advertisers in Machinery Trader and Maquinaria OP, as well as advertisers in MOMA Agri and TractorHouse.

As a subsidiary of Sandhills Publishing, Sandhills East builds on the company's decades-long presence in its core industries. Sandhills Publishing has nearly 800 employees and is based in Lincoln, Nebraska, USA. Its first publication, Machinery Trader, has served the heavy machinery industry since 1978. The company has since added publications and websites reaching the trucking (Truck Paper), aviation (Controller, Executive Controller, and Charter Hub), technology (Computer Power User and CyberTrend), farm equipment (TractorHouse), auction (AuctionTime), and equipment rental (RentalYard) industries, as well as buyers and sellers in international markets (MarketBook).

Sandhills East was established in 2011, quickly expanding to include office locations in Manchester, Peterborough, and Essex, United Kingdom as well as Beaucamps-le-Vieux, France, Madrid, Spain, and Senningerberg, Luxembourg. The company also has offices in Scottsdale, Arizona and Brisbane, Australia.