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June 2020

Sandhills Publishing To Host Industry Forum In Roanoke, Virginia

LINCOLN, Nebraska — April 13, 2017

Sandhills Publishing will host as many as 150 attendees at an upcoming regional dealer forum event April 25th through 26th in Roanoke, Virginia. The forum will bring together equipment and parts dealers, manufacturers, rental and leasing companies, auctioneers, and other professionals in the construction, agriculture, commercial trucking, and aviation industries. The event will focus on a range of relevant industry topics, from upgrading online marketing strategies to leveraging hosted technologies to improve sales, marketing, and inventory management at every step in the equipment lifecycle.

The first day of the event will feature several networking events, including a golf scramble and evening reception at Ballyhack Golf Club, renowned for its exceptional course and sweeping views of the local Blue Ridge Mountains. On Wednesday, attendees will narrow in on the equipment lifecycle with tips on inventory management, advertising, and internal process improvement through workshops, roundtable discussions, forum-style seminars, and one-on-one sessions.

The forum will also feature sessions on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to help dealers enhance their online presence, concluding with website consultations for attendees looking to collaborate one-on-one with Sandhills’ web marketing professionals to evaluate and upgrade their online strategy.

“Our forum events provide industry leaders with key insights, expertise, and information in a number of formats,” explains Sandhills Sales Manager Michelle Ober. “Attendees participate in collaborative discussions about the industries’ current climate and future market trends, and develop strategies for remaining on the cutting edge.”

In the coming months, Sandhills will host additional regional forums: June 12th and 13th in Salt Lake City, Utah; October 16th and 17th in Orlando, Florida; and December 4th and 5th in Phoenix, Arizona. Sandhills will also host its annual three-day Global Forum at the company's headquarters in Lincoln, Nebraska August 8th, 9th, and 10th.