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June 2020

AuctionTime Joins Forces With Auction Flex, Expands Product Offerings To Better Serve Auctioneers

LINCOLN, Nebraska — March 24, 2017

AuctionTime has formed a strategic alliance with Auction Flex, a Florida-based software development company specializing in auction management solutions. The alliance connects the complementary features of AuctionTime’s online auction platform ( and its cloud-based suite of business solutions with Auction Flex’s live and online auction management software offerings to better their existing functionalities. The union of the two industry leaders also ensures future integrations that ultimately benefit auctioneers and their customers.

Auction Flex was founded in 2000 by Brandon Harker with the simple mission of providing the auction industry’s best management software, backed by unparalleled customer service. Its products include software solutions for both live and online auctions through integrated web-based services and remote bidding solutions. Additional offerings simplify internal business operations, including cataloging, clerking, accounting, mailing list management, inventory management, and more. Since its launch in 2010, has become the leading platform for online only equipment auctions of agriculture and construction equipment, trucks, and trailers worldwide. Its BidCaller product maintains a strong foothold in the construction, agriculture, and trucking industries, providing remote bidding capabilities to buyers and sellers participating in live sales in these markets, while Auction Flex’s HiBid extends online-only, webcast, and absentee biding to auction participants in other industries. Together, the two leading brands serve buyers and sellers across the spectrum through extensive and complementary offerings.

“Both Auction Flex and AuctionTime are strongly rooted in evolving the latest technology to meet the changing needs of the auction marketplace,” says AuctionTime’s Director of New Products Evan Welch. “The new alliance results in truly comprehensive products and services that streamline every aspect of the auctioneer’s business.”

In all, the alliance falls into AuctionTime’s overarching mission: To connect buyers and sellers and simplify their auction transactions from start to finish as a one-stop shop. “The strengths of AuctionTime, BidCaller, Auction Flex, and HiBid are especially complementary,” says Brandon Harker. “Forming this alliance was a natural evolution. Our companies share the vision of putting customers first by providing products, services, and support that help auctioneers succeed. This alliance furthers that mission by providing a more complete suite of options from which our customers can pick and choose to fulfill their business needs.”