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June 2020

New Zealand MarketBook Edition Set For Print Distribution In June

LINCOLN, Nebraska — May 29, 2015

Sandhills will begin printing MarketBook, its international publication, in a New Zealand edition in early June in response to a steady increase in regional demand over the past several years. Buyers and sellers in the trucking, agriculture, construction, and heavy equipment industries within the region have long referenced the Australian edition of the publication to buy and sell equipment; the addition of a publication specific to New Zealand will offer buyers and sellers both within and outside of the country direct access to the local market.

“The decision to add a New Zealand print edition was simply based on the demand from buyers already using MarketBook and to source equipment,” explains Sandhills’ Brisbane-based Sales Manager Ben Mohl. “Though it’s a small country, New Zealand has very strong agriculture, dairy, and construction markets that impact the whole economy and require a lot of equipment that can’t be sourced locally,” explains Ben. “Like many of our MarketBook magazines around the globe, the New Zealand edition will bring local buyers to our websites, where they gain access to inventory from all over the world.”

Expansion into and across the Pacific Rim has been largely impacted by the establishment of Sandhills Pacific in Brisbane, Australia in 2012. A local office puts Sandhills sales representatives at trade shows and local industry events, effectively strengthening relationships with buyers and sellers. “We have attended a number of field day events in New Zealand, and we always receive feedback from New Zealanders who say they have used our websites and magazines over the years,” explains Assistant Manager Terrin Mohl. “We are also seeing quite a few buyers from New Zealand shopping our websites for equipment. We want to be able to get local equipment in front of them first, in addition to giving them access to inventory worldwide,” she adds

The success of MarketBook locally and globally translates into better results for advertisers, and greater value for buyers. “MarketBook has really grown in Australia and the Pacific Rim, and many New Zealanders are already familiar with the publication and use our websites frequently,” says Terrin. “Providing those customers a magazine specific to New Zealand that they can pick up for free is an opportunity for us to continue to bring buyers and sellers together and spread the MarketBook name worldwide.”